Product of the Month, Week, and Dayon Product HuntBrila
Designed and launched an AI product that generates one-page websites from real customer reviews
Context
Every AI website builder in 2025 can make something that looks good. v0, Lovable, Framer – gorgeous layouts in seconds. But go read the text on those pages. "We are a team of passionate professionals dedicated to delivering excellence." That sentence could be a dentist, a dog groomer, or a missile defense contractor. The design problem is solved. The content problem is embarrassing.
Meanwhile, small businesses are sitting on goldmines of real, specific, human language – their Google Maps reviews. "Baristas remember your order and roast beans weekly." "Vets explain clearly and treat anxious pets gently." That's better copy than any AI will hallucinate. It's just stuck in a review feed nobody scrolls.
We thought: what if the website wrote itself from those reviews?
My role
Small team, big scope. I owned design and launch end-to-end:
UX – every flow from "paste a Google Maps link" to "here's your website." Editor, paywall, upgrade flows, pricing, site management. The entire product surface.
UI – visual design across the board. Landing, generation screen, editor, published sites.
Landing page – designed it, wrote all the copy myself. Practiced what we preached – content first.
Prototype – built a full interactive prototype using Claude Code. Not a Figma click-through – a working thing that let us test real flows before engineering touched it.
Product Hunt launch – wrote the listing, prepared all visuals, planned the Alpha Day strategy, managed launch day from start to finish. This part was its own project.
Key decisions
Content first, design second
Everyone in the space competes on beauty. "Stunning AI websites in 60 seconds." We made a conscious decision to go the other way: invest everything into the copy pipeline, ship with a clean but simple visual layer.
The generated sites won't make a designer gasp. But every sentence on them is something a real customer actually said. That's the whole bet – and it worked.
Three pivots
We didn't get here on the first try. Or the second.
Version one: a universal generator. Feed it any document – pitch decks, brochures, menus – and get a website. Sounded great in the brainstorm. In reality, nobody wants to dig through their files to make a one-pager.
Version two: a mobile app. Small business owners are always on their phones, right? Right. But building a website on a phone is miserable.
Version three: strip it all down. One input – a Google Maps link. One output – a single page. That's the one that worked. It just took two wrong turns to see it.
Paywall flow
Free users generate a site and see the full result. No blurring, no "upgrade to reveal." The paywall shows up when you try to do something – edit a block, connect a domain, publish changes.
By that point, you've already seen your site. You know the copy is real. The upgrade isn't "pay to see what you got." It's "pay to make it yours." Context makes all the difference.
Results
2,000+ websites generated in three weeks. Zero ad spend.
#1 on Product Hunt – Product of the Day, Week, and Month. 1,280+ points. One of the biggest launches on the platform in 2026.
97.3% success rate – the AI pipeline held up under real load. 912 out of 937 generations completed without errors.
50+ countries – from a fried chicken joint in Honolulu to a Northern Lights tour in Norway.
59 paid conversions in the first three weeks, organically.